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This web page states the following, "Sculptural Firebowls handmade by artist John T." Our analyzers saw that the web site also stated " Unger are luxury fire features valued for exceptional beauty, craftsmanship and design." The Website also said " American made firepits, hand cut from 100 recycled steel, John T. Ungers Sculptural Firebowls have been featured in The New York Times, HGTV and DIY network. Fences, Gates, Trellises. Custom Torches Adorn a Stone Moon Gate in Maryland. The gears came from my father in laws light bulb factory in Newark,." The website's header had gas firebowl as the most important optimized keyword. It is followed by fire bowl, fire feature, and gas firepit which isn't as highly ranked as gas firebowl. The next words blog.johntunger.com uses is fire pit. outdoor art was included and might not be understood by search crawlers.